GUTS & gAINS

Guts & Gains Secondary Logo.

Wordplay with the letter logo allows for a sturdy looking cube shape. The Japanese kanji spell ‘‘kaizen’’, which translates to ‘‘continuous improvement’’.

Guts & Gains Monogram.

Resembles Guts’ sword from Berserk crossing with a barbell. The rough paint splatters around it are inspired by the Street Fighter game series.

Guts & Gains Full Logo

Combines the monogram with a uniquely designed font to emphasize strength. The cuts on the letters and the blocky shapes resemble endurance. The reds inside are inspired by the Baki anime logo.

guts & Gains

Guts & Gains Monogram.

Resembles Guts’ sword from Berserk crossing with a barbell. The rough paint splatters around it are inspired by the Street Fighter game series.

Guts & Gains Full Logo

Combines the monogram with a uniquely designed font to emphasize strength. The cuts on the letters and the blocky shapes resemble endurance. The reds inside are inspired by the Baki anime logo.

Guts & Gains Secondary Logo.

Wordplay with the letter logo allows for a sturdy looking cube shape. The Japanese kanji spell ‘‘kaizen’’, which translates to ‘‘continuous improvement’’.