
GUTS & gAINS
Guts & Gains Secondary Logo.
Wordplay with the letter logo allows for a sturdy looking cube shape. The Japanese kanji spell ‘‘kaizen’’, which translates to ‘‘continuous improvement’’.
Guts & Gains Monogram.
Resembles Guts’ sword from Berserk crossing with a barbell. The rough paint splatters around it are inspired by the Street Fighter game series.
Guts & Gains Full Logo
Combines the monogram with a uniquely designed font to emphasize strength. The cuts on the letters and the blocky shapes resemble endurance. The reds inside are inspired by the Baki anime logo.

guts & Gains
Guts & Gains Monogram.
Resembles Guts’ sword from Berserk crossing with a barbell. The rough paint splatters around it are inspired by the Street Fighter game series.
Guts & Gains Full Logo
Combines the monogram with a uniquely designed font to emphasize strength. The cuts on the letters and the blocky shapes resemble endurance. The reds inside are inspired by the Baki anime logo.
Guts & Gains Secondary Logo.
Wordplay with the letter logo allows for a sturdy looking cube shape. The Japanese kanji spell ‘‘kaizen’’, which translates to ‘‘continuous improvement’’.